Digital skills quiz form

Quiz Form

Name(Required)

Strategy & Buyer’s Journey

1. What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign?(Required)
Choose TWO of the following:
2. What are the main benefits of a 360 marketing campaign?(Required)
Choose TWO of the following:
3. Your prospect is aware they have a problem and have identified potential solutions for it. They are now at the stage in the Buyer’s Journey where they are evaluating their options.(Required)
Choose TWO of the following:
4. To fend off customer attrition from competitors, you send out an exclusive discount offer to anyone who has purchased from you in the last six months. To what stages of the Buyer’s Journey does this align?(Required)
Choose TWO of the following:

Content & Branding

5. What are the qualities of effective content?(Required)
Choose TWO of the following:
6. You have defined your personality and brand and identified your audience. What is the next step involved in creating your brand business story?(Required)
Choose ONE of the following:
7. What powerful content tool is demonstrated in the image shown?(Required)
Choose ONE of the following:

8. Suppose a manager has asked you to calculate the return on investment (ROI) for a content marketing campaign you are managing. You have already determined two benchmark metrics for your campaign - new site visitors and workable leads. Next, you subtracted these figures from your campaign metrics. What is the next step to enable you to calculate the ROI?(Required)
Choose ONE of the following:

Social Media

9. What are some of the best practices that you should follow when setting up a social media account for a business?(Required)
Choose TWO of the following:
10. What are some of the best practices that should be followed when posting content on LinkedIn?(Required)
Choose TWO of the following:
11. You have been asked to train a new digital marketing intern on the best practices to follow when using hashtags. Using the image shown as an example, identify which key hashtag rules have been broken.(Required)
Choose TWO of the following:
12. How can you optimize ad serving on Facebook and Instagram?(Required)
Choose TWO of the following:

SEO

13. You run an online fitness and nutrition blog whose primary SEO objective is brand awareness. Traffic coming to the blog is low so you want to leverage SEO to help drive awareness among new visitors. Which SMART objective is most relevant based on the SEO objective for the blog?(Required)
Choose ONE of the following:
14. You are carrying out SEO keyword research for your product or service. You have picked a topic to research, brainstormed and now have a significant number of keywords around the topic. Following best practice, what are the next steps towards successful keyword research?(Required)
Choose TWO of the following:
15. Which website characteristics are also considered technical SEO ranking factors?(Required)
Choose TWO of the following:
16. You have measured your website’s SEO performance and have found that your technical SEO efforts have not paid off as expected. What questions should you consider to help improve performance?(Required)
Choose TWO of the following:

PPC & Display

17. In this example of a Google Ads campaign for a Parental Control App that offers Screen Time and Blocking features, what level are “iPhone”, "Android" and “App” in the campaign structure?(Required)
Choose ONE of the following:

18. When an ad enters a Google Ads bid auction, what factors help determine the order in which it is served?(Required)
Choose TWO of the following:
19. What are the key benefits of using display and video advertising in your marketing strategy?(Required)
Choose TWO of the following:

Analytics & Web

20. Which report in Google Analytics highlights parts of the conversion process that can be improved to enhance the user journey and increase conversion rates?(Required)
Choose ONE of the following: