Digital Display and Video Advertising

The Digital Display and Video Advertising course helps participants to implement effective Display and Video Advertising campaigns into their marketing campaigns, and provides best practices for doing so. It then teaches participants how to set up, manage a YouTube channel, and how to use the platform’s features effectively.

View the Courses Package to access:

Full Course Brochure
Career Guidance
Financing Options

By clicking 'Download Brochure', you agree to our terms and Privacy Policy.

Next Kickoff:

January 25

6:30pm – 9:30pm EDT

Limited Capacity

Find a class that fits your schedule

Why London School of Digital Marketing?

Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

Globally recognized

The Digital Display and Video Advertising course teaches participants the core foundations of digital marketing.

Modular Immersive Learning

our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

Industry Validated

We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

Payment plans available

We offer competitive and flexible payment options for our Digital Display and Video Advertising

Flexible private training courses to individuals or businesses on any date, at any location

What are The Learning Outcomes in The Digital Display and Video Advertising Course?

Participants will learn the concepts, practical creation process and terminology associated with Digital Display and Video Advertising. The course also explores the step-by-step process of developing and implementing effective Video and Display Ad campaigns. Participants will learn about the tools and gain the knowledge they need to build an audience for their videos, and demonstrates how to use YouTube ads and other platforms such as Instagram, FaceBook and TikTok in your campaigns.

There are 5 Modules Covered in The Digital Display and Video Advertising course

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital and Video Advertising

Module Overview

Participants will firstly explore the benefits and the business value of implementing Digital Display and Video Advertising within their channel mix. The course then addresses key campaign aspects including: Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration, Budgeting and Optimization of campaigns.

KEY SKILLS:

User Key Concepts
Display and Video Ad Formats
Campaign Steps
Benefits of Digital Display and Video Ads
Ad Features
Target Audience and Campaign Objective
Tracking Campaigns
Challenges with Digital Display and Video Ads

Managing and Creating Video Ads

Module Overview

It’s not as easy as just creating a video and hope that your customers will be interested in it. You firstly need to know the target audience who should be consuming your content so that you can target them and create content relevant to them. Participants will gain the fundamentals skills of creating Digital Display and Video Advertising to deliver relevant and effective campaigns. This module teaches participants about setting campaign objectives, technical creation of video ads, building awareness, influence consideration from the audience you want to reach most.

KEY SKILLS:

Creating Display and Video Campaigns
Setting Online Advertising Objectives
Manage and optimise Video Ad campaigns
GA4 product integrations
Social Display Advertising
Buying Mechanisms
Tracking events using GTM
Demographic Targeting

How to Promote Video and Display Ads

Module Overview

The mistake businesses make is they hit the publish button and wait for customers to discover their content. Participants will be practically shown how to actively promote your videos to your target audience. You will be taken through the best ways to promote your videos and have them ranked on YouTube and Google so that you continuously get views.

KEY SKILLS:

Measuring Display and Video Advertising Results

Module Overview

Participants will develop their skills and enhance their knowledge by learning how to utilise video and display data analytics to measure the performance of their social media or YouTube Video and Display campaigns. You’ll also gain skills in where display and videos ads are placed including relevant third-party websites in the form of banner, image, and text ads.

KEY SKILLS:

Targeting Display and Video Campaigns

Module Overview

Learn how video and display advertising campaigns are delivered and run on YouTube including across the web through Google Ads. By placing your display and video campaigns on YouTube and Google Display Network (GDN), businesses can advertise to their target audience during micro moments that matter. Participants will learn how to utilise different types of asserts and available data such as demographics, interests, intents, location etc. that help you define who want to reach.

KEY SKILLS:

Linking Google Partner Accounts
Display or Video Keywords and Exclusions
Content Targeting Methods
Audience Targeting Methods
Ad Formats
Optimise Performance
Explore Features
Create Effective Display and Video Ad Campaigns

About Course

£550.00

Who is the Digital Display and Video Advertising course aimed at?

The Digital Display and Advertising Certification is recommended for professionals, individuals and business owners who are responsible for the planning, execution and management of promoting a service or product online. It is also for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

This short course is delivered globally and aimed at;

Individuals who are ready to change their careers.
Those responsible for the planning, execution, or measurement of social media marketing campaigns.
Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
Participants with any level of skill or experience and will prepare them to engage speciﬁcally with social media marketing within the overall digital marketing domain.
Those that wish to receive recognized qualiﬁcation to further their career opportunities.

Why study The Digital Display and
Video Advertising course?

Watch this video to learn more about this Digital Display and Video Advertising Module

Learn from Digital Marketing Industry Expert Trainers

London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.

Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

I have had the pleasure of studying the Professional Diploma in Social Media Marketing with London School of Digital Marketing. As a multiple business owner, I used to pay consultants to create my social media activities including paid ads and being on this course I have gained valuable practical skills and experience and I'm now confident in implementing and aware of what to expect from anyone I hire going forward. ....

Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course. My expectations have been exceeded in all aspects of Digital Marketing. Marriott shares his wealth of knowledge freely, in an easily understandable and patience manner, making learning a pleasure. Thanks Marriott.

Really thorough and professional as well as welcoming and friendly, Super happy with my first consultation feel like I’m in the right hands for sure!

I've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish. I learned so much in such a short space of time & am now looking forward to completing the assignment & putting into practice some of the things I have learned about social media marketing to my business. I highly recommend this if you're wanting to get a deeper understanding of Social Media Marketing.

The most gorgeous balloons displays and always happy to help. Thank you so much Magdelena xxx

Having visited Parys for the first time from overseas with my family. I really was pleased to have stayed at Lasplendia Guest House. Staff was really nice and friendly and also location was perfect, very close to Parys new mall which has a checkers. Really close to Restaurants too. Security was on point. Ckean rooms and Comfortable beds and a pool, shame it was cold wen we visited so we could take a dip. Loved Lasplendia 😍 thank you. Will b back. 👌👌♥️♥️ highly recommend. 👌👌🤗

Our Programme and Content Advisory Council include individuals from:

Your Digital Display and Video Advertising course questions answered.

Here are most of the frequently asked questions and even more information about what is covered on the Digital Display and Video Advertising course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

I have a job already and so will this course develop my career?

The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

Do I need to know or have experience in Digital Marketing?

Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

Why should I learn this certification?

This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

Will a Digital Marketing Certification Get Me a Job?

A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

What kind of jobs can this Digital Marketing bootcamp get me?

The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

Marketing Coordinator
Marketing Manager
Marketing Specialist
Marketing Communications Manager
Marketing Communications Specialist
Affiliate Marketing Manager
Community Manager
Social Media Manager
Social Media Strategist
Brand Manager
Brand Strategist
Content Manager
Content Specialist
Content Strategist
SEM Specialist
SEO Manager
SEO Specialist
Email Developer
Content Writer
Digital Marketing Manager
Digital Strategist
Paid Search Manager
Pay-Per-Click Manager
SEM Manager
Email Marketing Strategist
Email Operations Manager
Corporate Communications Manager

Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.

Courses