Email Marketing

Email Marketing

When it comes to email marketing, your email list tends to be one of the most important digital marketing assets. Participants will learn industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement and reporting.

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    Next Kickoff:

    January 25

    6:30pm – 9:30pm EDT

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    Limited Capacity

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    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

    Globally recognized

    The Digital Display and Video Advertising course teaches participants the core foundations of digital marketing.

    Modular Immersive Learning

    Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

    Industry Validated

    We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

    Payment plans available

    We offer competitive and flexible payment options for our Professional Diploma courses.

    Flexible private training courses to individuals or businesses on any date, at any location

    What are The Learning Outcomes in The Email Marketing Course?

    Participants will learn how to develop and manage a subscriber database, and become familiar with the features within third party email systems and solutions. Participants will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design.

    • Key Concepts Scheduling
    • Email Delivery and User Behaviour
    • Email Systems User Characteristics Data Capture
    • Email Copy Segmentati
    • Email Structure and Design
    • Data Capture
    • Split Testing
    • Laws & Guidelines

    There are 7 Modules Covered in The Email Marketing

    You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

    Developing an Email Strategy

    Module Overview

    Learn how to build an email strategy that will convert your subscribers with a click of a button. Participants will learn the best practices of designing and copywriting an email to segmenting your subscribers. Learn the techniques of how to get more of your emails into the inbox of your subscribers and how to continuously optimise your campaigns.

    KEY SKILLS:

    • Email marketing best practices
    • Designing an Email
    • Email Copywriting
    • Growth Strategy
    • Developing Email Strategy
    • Developing an Email Strategy
    • Managing Email Data
    • Growing an Email Subscriber Database
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    Email Marketing Process

    Module Overview

    Doing email marketing is not as easy as people may think. The process of designing, segmenting, writing and targeting your audience at the right time all the time is not as simple as quickly drafting a message and hitting the send button. For email marketing to be successful, businesses must build a healthy email list of subscribers, making sure they’re complying with email marketing regulations as well as cleaning and segmenting their data so that messages are delivered to the right people, at the time and so much more.

    KEY SKILLS:

    • Inbound Email Marketing Strategy
    • Email Templates
    • Integrating Email Features
    • Essential Skills to Optimizing Your Emails
    • Design Principles and Best Practices
    • Data and Segmentation
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    Email Marketing Strategy

    Module Overview

    Participants will learn the skills of how to implement an effective Email Marketing strategy that will be rooted in every part of their inbound strategy. This part of the course focuses more on data and segmentation your email marketing is fuelling your inbound strategy. Participants will also learn how their strategy feeds into 3rd party technologies such as CRM systems as well as the information on your website.

    KEY SKILLS:

    • Automating Lead Nurturing and Lifecycle Emails
    • List Management and Segmentation
    • Copywriting
    • Analytics and Testing
    • Email Design and Visuals
    • Email Protection and Authentication
    • Strategy Planning
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    Outbound and Inbound Methodology

    Module Overview

    Participants will gain skills of creating content that attracts strangers and turn them into visitors, engage with them and finally turn them into customers. You’ll proactively create emails that reach out to potential customers to raise awareness and get them interested in your products or services.

    KEY SKILLS:

    • Email Content Research and Creation
    • Best Example of Outbound Marketing
    • Inbound vs Outbound Marketing
    • Measurement and Optimization
    • Determine the Objective of Emails
    • copywriting and persuasiveness
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    Email Subscriber Management

    Module Overview

    With Email Marketing, it’s quality over quantity. Participants will learn the best practices of collecting data for email marketing purposes, analyze the subscribers and their behavior to ensure email addresses validity. You’ll also learn the techniques of data cleaning an email subscribers list from inactive or dormant users.

    KEY SKILLS:

    • Strategic Thinking
    • Lead Nurturing and Lifecycle Emails
    • Management and Segmentation
    • Subscriber cleaning
    • Data Analyzing
    • Data Collecting Process
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    Email Service Providers

    Module Overview

    Develop skills of using most popular Email Service Providers (ESP). Participants will learn a wide range of email service providers (ESPs), including hosted, cloud-based online email marketing systems. Learn about the technology behind the platforms, how to manage and segment your subscriber list, build different email templates and send and tracking your campaign on a larger scale.

    KEY SKILLS:

    • Subscriber Management
    • Unsubscribe List Management
    • Segmentation
    • Template Editor
    • Email Service Provider Functionality
    • Scheduling
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    Laws and Guidelines

    Module Overview

    Email Marketing is not only the cheapest but one of the most effective digital marketing channels available today. Cheaper than most paid digital avenues. Participants will be familiar with the number of different laws that guide the use of email marketing for commercial purposes. This module covers the laws that dictate several conditions that email marketers need to follow to avoid any penalisation or fines.

    KEY SKILLS:

    • Country Laws
    • Express Permission Based Email Marketing
    • Governing Bodies
    • Email Marketing Hygiene
    • Security of Personal Data
    • Maintaining a Privacy Policy
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    About Course

    When it comes to email marketing, your email list tends to be one of the most important digital marketing assets. Participants will learn industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement and reporting.

    £550.00

    • Enrolment validity: Lifetime
    • Certificate of completion
    • Limited Capacity
    • Intermediate

    Who is The Email Marketing aimed at?

    The Email Marketing course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.

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    Enrol Now

    This short course is delivered globally and aimed at;

    • Individuals who are ready to change their careers.
    • Those responsible for the planning, execution, or measurement of social media marketing campaigns.
    • Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
    • Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
    • Those that wish to receive recognized qualification to further their career opportunities.

    Why study Email Marketing?

    Boost Your Career and
    Credibility

    Your career needs a direction, not an operating manual and there’s no denying that there’s an inescapable need for digital display and video marketing. Gaining a digital display and video qualification boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.

    Advance Your
    Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Watch this video to learn more about this Introduction to Email Marketing

    Enrol Now
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    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.

    Mike Berry

    London School of Digital Marketing Trainer

    Tom Gilpin

    London School of Digital Marketing Training Expert

    Jerry Spiller

    London School of Digital Marketing Senior Digital Marketing Trainer

    Marriott Lusengo

    London School of Digital Marketing Trainer

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Matthew Patterson
    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with London School of Digital Marketing. As a multiple business owner, I used to pay consultants to create my social media activities including paid ads and being on this course I have gained valuable practical skills and experience and I'm now confident in implementing and aware of what to expect from anyone I hire going forward. ....
    John Consterdine
    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course. My expectations have been exceeded in all aspects of Digital Marketing. Marriott shares his wealth of knowledge freely, in an easily understandable and patience manner, making learning a pleasure. Thanks Marriott.
    Imogen Thorpe
    Really thorough and professional as well as welcoming and friendly, Super happy with my first consultation feel like I’m in the right hands for sure!
    Gemma Barlow
    I've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish. I learned so much in such a short space of time & am now looking forward to completing the assignment & putting into practice some of the things I have learned about social media marketing to my business. I highly recommend this if you're wanting to get a deeper understanding of Social Media Marketing.
    Alicia Gregorian
    The most gorgeous balloons displays and always happy to help. Thank you so much Magdelena xxx
    glisabel masango
    Having visited Parys for the first time from overseas with my family. I really was pleased to have stayed at Lasplendia Guest House. Staff was really nice and friendly and also location was perfect, very close to Parys new mall which has a checkers. Really close to Restaurants too. Security was on point. Ckean rooms and Comfortable beds and a pool, shame it was cold wen we visited so we could take a dip. Loved Lasplendia 😍 thank you. Will b back. 👌👌♥️♥️ highly recommend. 👌👌🤗

    Our Programme and Content Advisory Council include individuals from:

    Your Email Marketing course questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on the Email marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

    The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

    Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

    This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

    By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

    The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

    This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

    A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

    To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

    If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

    The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

    Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

    • Marketing Coordinator
    • Marketing Manager
    • Marketing Specialist
    • Marketing Communications Manager
    • Marketing Communications Specialist
    • Affiliate Marketing Manager
    • Community Manager
    • Social Media Manager
    • Social Media Strategist
    • Brand Manager
    • Brand Strategist
    • Content Manager
    • Content Specialist
    • Content Strategist
    • SEM Specialist
    • SEO Manager
    • SEO Specialist
    • Email Developer
    • Content Writer
    • Digital Marketing Manager
    • Digital Strategist
    • Paid Search Manager
    • Pay-Per-Click Manager
    • SEM Manager
    • Email Marketing Strategist
    • Email Operations Manager
    • Corporate Communications Manager

    Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.