Postgraduate Diploma in Digital Marketing

The postgraduate diploma in digital marketing will help participants to create and implement effective digital marketing strategies and will allow participants to realise their career or business aspirations and strongly position themselves within the marketplace or your organisation. Emphasis throughout the postgraduate diploma in digital marketing is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and teamwork.

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Next Kickoff:

January 25

6:30pm – 9:30pm EDT

Limited Capacity

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Why London School of Digital Marketing?

Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

Globally recognized

24 hours and project-based training course that has helped thousands of students launch new careers in digital marketing.

Modular Immersive Learning

Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

Industry Validated

We collaborate with a panel of industry professionals from Google, Facebook, LinkedIn, Microsoft etc. who act as our Content & Syllabus Advisory Council.

Payment plans available

We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

Flexible private training courses to individuals or businesses on any date, at any location

What are The Learning Outcomes in The Postgraduate Diploma in Digital Marketing?

This global postgraduate diploma certification will be awarded to participants who successfully attend and complete the course including assignments. On completion participants will have gained practical skills and knowledge to clearly understand how businesses can use digital channels to meet the ever-changing online consumer behavior and expectations.

Participants will be able to strategically evaluate and implement improvements to the organisation’s current marketing campaigns, including comparisons with competitors, and consideration of consumer perspectives on digital marketing initiatives.

As soon as students enroll on the course, they’ll have access to our student portal for Continuous Professional Development (CPD).
Work on Real Projects for Real Clients with our industry experts.
Gain practical industry experience before you complete your Postgraduate Diploma in Digital Marketing Course.

There are 8 Modules Covered in The Postgraduate Diploma in Digital Marketing

Participants will acquire the practical skills and techniques necessary to examine how to build relationships with their target audience whilst appreciating the various digital marketing channels the postgraduate diploma in digital marketing as to offer. Receive essential practical skills training from industry practitioners in Search Engine Optimization, Paid Search, Social Media Marketing, Content Marketing, E-Commerce, Email Marketing, Digital Display & Video Advertising and more.

Search Marketing Channels

Module Overview

Participants will gain practical search marketing tactics used to gain online presence and master driving traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. The search marketing module will provide participants with a comprehensive understanding of the fundamentals of Pay-Per-Click advertising (PPC). It will also help you with the skills to audit and optimize websites so that they rank high on Search Engines. Participants’ will understand how to use search marketing channels to inform and influence campaigns and develop an effective search marketing strategic plan that converts users and increases profits.

KEY SKILLS:

Introduction to SEO
Paid Search Advertising
SEO Content for website
Keyword Research
Competitor Research
Website Optimization
SEO for E-Commerce Website
Community Engagement
Digital Display Advertising
Quality Score

Digital Channels

Module Overview

In this module, participants learn the digital marketing channels that’ll help them make informed decisions especially when working with limited budget and wanting to create relevant content that reaches customers at the right time and leading them to conversion. Depending on your business, in some cases you may use 1 or 2 channels but what matters is that you’re equipped with the practical know-how of using multiple channels. In this module, participants will gain practical knowledge of communicating with their target audience using, Email Marketing, Content Marketing, Digital Display and Video Advertising, Data Analytics with Google, Bing Webmaster Tools and Social Analytics.

KEY SKILLS:

YouTube Video Advertising
Community Engagement
Content Marketing
Email and Automation Marketing
Google and Bing Analytics
Display Advertising
Strategy and Planning

Social Media Marketing

Module Overview

The Social Media Marketing module explores different specialisms businesses can take advantage of such as, Social Media Research & Customer Service, LinkedIn, Twitter, Facebook, Instagram, YouTube & Social Video and Social Selling. Participants will receive essential practical skills training from industry practitioners in creating social media strategies, research & content creation. Our industry practitioners will show you how to get to grips with social media by getting hands-on with the tools you need to maximize your social media efforts.

KEY SKILLS:

Social Media Content Creation
Social Media Advertising
Social Apps
Social Customer Service
Social Research
Twitter and Pinterest
YouTube and Social Media Video
Facebook and Instagram
LinkedIn
Snapchat

Content Marketing

Module Overview

This Content Marketing module covers the best practices of researching, creating, and distributing your content to the right target audience using the relevant digital channels. Attendees will learn how to create a content strategy that will help build strong, trusting brand-consumer relationships. This module is for anyone who wants to drive traffic to their website and increase awareness and gain practical skills such as keyword research, creating buyer personas, create and measure your content performance.

KEY SKILLS:

Content Planning
Content Research
Promoting Content
SEO Content
Creating Buyer Personas
Keyword Research
Content Audit
Connecting Content with Your Audiences
Creating Engaging Content
Publishing your Content

E-Commerce

Module Overview

If you’re ever thinking of a new career in this ever-growing field of digital marketing and e-commerce, then this is the right course for you. This E-Commerce module will teach participants in-demand skills that will prepare them for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp and Shopify. All our courses are delivered by practitioners and participants will have a have a chance to build your own portfolio with projects like customer personas and social media calendars to at interviews or potential employers.

KEY SKILLS:

Learn the fundamentals of digital marketing and e-commerce
Attract and engage customers through channels like search and email
Measure performance success
Digital marketing and e-commerce strategy
The customer journey
Customer Experience
Conversion Optimization
Inbound and Outbound Channels

Strategy and Planning for SMEs and Corporates

Module Overview

The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their organization. The module is based on the methodology, which consists of a process based on three distinct parts.

Part 1 includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
Part 2 develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audiences. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.
Part 3 of the methodology emphasizes the importance of an iterative process of monitoring, analysis and enhancement based on the performance of digital marketing activities and campaigns

KEY SKILLS:

Key Strategy & Planning Concepts
Situation Analysis
Planning a Digital Marketing Budget
Identifying a company’s goals
Appropriate Strategy and Planning Tools
Information Gathering
Setting Objectives
Laws and Guidelines

Digital Marketing and Social Selling

Module Overview

Digital and Social Selling is definitely a new and exciting concept for entrepreneurs, SMEs and large organisations to increase business sales performance. The module will teach participants to understand the basics of digital marketing and social selling and how to apply tools and technique to be prolific online sales machines and ultimately drive revenue. The module will explore the differences between social selling methods, traditional, digital marketing selling and the benefits that can be gained from adopting a social selling approach to current sales activities within businesses.

KEY SKILLS:

Key concepts of social selling
Leveraging Social and Digital Tools
Process of creating a social selling strategy
Leverage advanced tools and techniques
Advantages of social media in sales
Leveraging social and digital tools

User Experience and Design

Module Overview

This module focuses on the important role that social customer service plays in today’s digital world. Participants will gain the concept of Customer Experience and Design and understand it’s role in the customer purchasing journey. why it’s important that CX is managed effectively in organizations. Participants will learn the role that social customer service plays in today’s digital world. Participants will quickly understand and embrace important role that social customer service plays in today’s digital marketing world.

KEY SKILLS:

Key concepts of user experience and design
Analysing and researching human behaviour
User Experience benchmarking
Web Design & Optimisation
Search Engine Marketing
Web Design and Website Optimization
Publishing a basic website
Graphic Design Principles and Best Practices

About Course

£7,495.00

Who is the Postgraduate Diploma in Digital Marketing aimed at?

The Postgraduate Diploma in Digital Marketing course is for anyone at any level of skills or experience with an interest in digital marketing. Whether coming straight from university or expanding your skill set in your current role, you can expect this course to provide you with the skills, knowledge and experience to move your career forward. The Postgraduate Diploma in Digital Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or advance within the digital marketing arena.

This certification is delivered globally and aimed at;

Those who wish to change their career
PR professionals, marketing executives, those in charge of business branding, or anyone willing to learn the skills, techniques and practically apply these skills to promote a business on major social media platforms.
Individuals who are ready to change their careers and receive recognized qualification to further their career opportunities.
Those responsible for the planning, execution or measurement of social media marketing campaigns.
Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
Those that wish to receive recognized qualification to further their career opportunities.

Why Gain a Postgraduate Diploma in Digital Marketing?

Watch this video to learn more about this Postgraduate Diploma in Digital Marketing

Learn from Digital Marketing Industry Expert Trainers

London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.

Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

I have had the pleasure of studying the Professional Diploma in Social Media Marketing with London School of Digital Marketing. As a multiple business owner, I used to pay consultants to create my social media activities including paid ads and being on this course I have gained valuable practical skills and experience and I'm now confident in implementing and aware of what to expect from anyone I hire going forward. ....

Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course. My expectations have been exceeded in all aspects of Digital Marketing. Marriott shares his wealth of knowledge freely, in an easily understandable and patience manner, making learning a pleasure. Thanks Marriott.

Really thorough and professional as well as welcoming and friendly, Super happy with my first consultation feel like I’m in the right hands for sure!

I've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish. I learned so much in such a short space of time & am now looking forward to completing the assignment & putting into practice some of the things I have learned about social media marketing to my business. I highly recommend this if you're wanting to get a deeper understanding of Social Media Marketing.

The most gorgeous balloons displays and always happy to help. Thank you so much Magdelena xxx

Having visited Parys for the first time from overseas with my family. I really was pleased to have stayed at Lasplendia Guest House. Staff was really nice and friendly and also location was perfect, very close to Parys new mall which has a checkers. Really close to Restaurants too. Security was on point. Ckean rooms and Comfortable beds and a pool, shame it was cold wen we visited so we could take a dip. Loved Lasplendia 😍 thank you. Will b back. 👌👌♥️♥️ highly recommend. 👌👌🤗

Our Programme and Content Advisory Council include individuals from:

Your Postgraduate Diploma in Digital Marketing questions answered.

Here are most of the frequently asked questions and even more information about what is covered on Postgraduate Diploma in Digital Marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

Who is the Postgraduate Diploma in Digital Marketing for?

The Postgraduate Diploma in Digital Marketing course is for anyone at any level of skills or experience with an interest in creating engaging social content to raise awareness, ranking websites high on search engines for relevant keywords using seo techniques, using social apps to promote a business, advertising and data analytics on different platforms including Google, YouTube, Social Media platforms and an interest in pursuing a digital marketing career.

The Postgraduate Diploma in Digital Marketing course is designed for professionals seeking to drive business growth and commercial success. Designed by The London School of Digital Marketing, the Postgraduate Diploma upskills attendees by providing a deep understanding of Digital Marketing and the latest thinking in Digital Strategy, Customer Experience (CX), Search Marketing, Social Media, and Data Analytics. In addition, participants will build and refine their skills in data-driven decision-making, business strategy, and leadership, which are essential for success in the ever-evolving digital landscape.

The course is suitable for career changers, PR professionals, sales professionals, marketing executives, those in charge of business branding, or anyone willing to learn the skills, techniques and practically apply these skills to promote a business online.

Career backgrounds of participants will vary and include individuals looking to upskill their digital marketing skills, entrepreneurs or business owners who want to learn how to market their brands, and sales professionals wanting to understand online selling and work more cross-functionally with their team.

Will The Postgraduate Diploma in Digital Marketing course help me get a job?

To be awarded an industry recognised postgraduate diploma from London School of Digital Marketing indicates you have digital marketing skills and now capable of building digital marketing strategies from scratch. These are two in demand essential qualities in the workplace and as a business owner. Gaining The Postgraduate Diploma certificate opens more doors for participants and helps in improving the chances of finding the job you want.

To an employer, a postgraduate diploma in digital marketing will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will indicate that you have a deep understanding of the latest digital marketing practices and strategies. You will also possess the skills and knowledge required to transition into a senior management role in a range of industries and take on the challenges of the constantly evolving digital media landscape. This Postgraduate Diploma in Digital Marketing turns professionals like you into digital marketing leaders who can drive success through innovative and effective marketing strategies.

If you have no professional experience, this Postgraduate Diploma in Digital Marketing should be enough on its own to get you a good quality job. Learning the fundamentals of digital marketing can also be valuable in related fields such as graphic design, sales or web development, so this course could potentially help to get you a job even if digital marketing is not your primary professional focus.

I have a job already and so will this course develop my career?

The Postgraduate Diploma in Digital Marketing will help to improve your digital marketing knowledge, search marketing, strategy & planning and content research delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

How much is the Postgraduate Diploma in Digital Marketing?

The Postgraduate Diploma in Digital Marketing costs £9,795 to study. The cost includes all course content and the examination/assignment fee.

Do I need to know or have experience in digital marketing?

Experience is not a must, and anyone can apply for The Postgraduate Diploma in Digital Marketing. The objective of this of the course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media platforms, digital channels. This will certainly kickstart your exciting career in social media marketing.

If English is not your first language, you may be required to show proficiency in English. An IELTS English Language Test level of 6.5 overall or equivalent is the minimum requirement.

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